WE DESIGN, CREATE,
AND EXECUTE
CONSUMER EXPERIENCES FOR GLOBAL FMCG
BRANDS.
TECH + DATA + STORYTELLING =
EXPERIENCES
THAT MATTER.
EXPERIENCES
THAT COMPLY AND
CONVINCE.
What we do
CREATIVE STRATEGY & STORYTELLING
From brand platforms to campaign playbooks, we craft narratives rooted in behavior science and adapted to regulatory frameworks.
MODULAR CONTENT & DESIGN SYSTEMS
We build plug-and-play creative toolkits that local teams can deploy fast.
JETLAB™ ENABLEMENT
Our proprietary tech stack powers personalization, simulation, compliance tracking, and AR/XR training.
IMMERSIVE BRAND EXPERIENCES
We design and deliver multisensory activations that blend physical interaction with immersive technologies.
EXPERIENCE PRODUCTION
End-to-end project delivery including logistics, legal alignment, and market onboarding.
DATA ANALYTICS
We integrate CRM, SMM, and real-time feedback loops to measure effectiveness, predict trends, and optimize engagements.
Event Direction
Event coordination, from show calling to interdepartmental communication and post-event follow-up.
With +20 years of experience we impress our clients with ideas that disrupt all conventions.
MEET OUR GLOBAL TEAM
From different corners of the world — united by tight deadlines,
open minds, and bold ideas.
Denis
Popov
Popov
Global CEO & Creative Chairman
Sergey
Kozenko
Kozenko
Managing Partner
Max
Thomas
Thomas
Head of Production Department
Maria
Klukina
Klukina
Head of Global Key Account Management, CCO
Nazir
Mohammed
Mohammed
MENA regional director
Leyla
Mukhtar
Mukhtar
Kazakhstan Market Representative
Elena
Maraval
Maraval
French Market Representative
Rawkan
Alrawkan
Alrawkan
Saudi Arabia Market Representative
Snizhana
Havrylenko
Havrylenko
BENELUX Market Representative
HE
WEIJIAN
WEIJIAN
Production and logistics manager
Ksenia
Sosnowska
Sosnowska
Project Lead
Anna
Honig
Honig
Project Lead
Karina
Mialdun
Mialdun
Project Lead
Zlata
Murphy
Murphy
Key Account Manager
Vladimir
Dmitriev
Dmitriev
R&D Executive
Mikhail
Bulitkin
Bulitkin
Production Executive
Sergey
Smirnov
Smirnov
Branded content Design Lead
Anastasia
Matushechko
Matushechko
Creative Design Lead
Sergey
Sidorov
Sidorov
Digital Design Lead
Voufique
Qureshi
Qureshi
Saudi Arabia Operational Manager
Dmitry
Frolov
Frolov
Creative Director
Aleksandr
Goloborodko
Goloborodko
Digital Art Director
Oleg
Akulov
Akulov
Director of IT & Digital Compliance
Vasilii
Drzhanski
Drzhanski
Head of Video Production
Andrey
Bo
Bo
Global R&D Director
Daniil
Balichev
Balichev
Art Director
Inna
Sidorova
Sidorova
Project Lead
Anastasia
Efimova
Efimova
Project Lead
Maria
Savelova
Savelova
Project Manager
And over 80 creative professionals from 20+ countries to craft experiences that matter.
